Ashley Sue

Content Strategist

May 8, 2021

10 Tips on How You Can Write Brilliantly

Is it true that everyone can write? 

Although the simplest, most direct answer is yes, it does take consistent practise to write engaging contents. So where do you start and do you know if you’re doing it correctly? To write brilliantly here’s an easy-to-follow guide that will assist you in your writing process.

1. Always have purpose

  • Be clear about what you’re going to write
  • Draft down your points
  • When you’re done take a step back to make sure your content flow makes sense

2. Choose simple words

  • Big words do not equal smarter
  • Remember the idea is to get your message across easily!
  • Consider using words like ‘use’ instead of ‘utilise’, or ‘help’ instead of ‘facilitate’.

3. Write concisely

  • Try to avoid long and hard-to-read sentences
  • Complexity invites confusion
  • Instead, form short and direct sentences for easier readability and easy content consumption!

4. Always write in an active tone

  • Active voice encourages people to read more
  • Passive voice writing sounds demanding, fault-finding, and may even be boring.
  • Example:

Active Voice:

“ Harry ate 6 large shrimps!”

Passive:

“The 6 large shrimps were eaten by Harry” 

5. Avoid Redundancy

  • If you’re trying to explain the same subject try to use another word for it.
  • For example:

 

Don’t: Try to post your social media postings at the same time and days

Do: Try to schedule your social media postings at the same time and days.

  • Also, try to avoid explaining something over and over again.

6. Eliminate fluff words

  • Again, fluff words do not equal quality content.
  • Words such as ‘very’, ‘ rather’, ‘actually’ often does nothing to your sentences – they don’t add any extra value
  • Instead, they just make sentences longer than they’re supposed to.  

 

7. The Rule of 3

  • The rule of three is a writing principle based on the idea that humans process information through pattern recognition.
  • If you are summarising something, do it in 3 bullet points 
  • If you’re talking about something make sure there are no more than 3 things so that its’ memorable

 

8. Don’t overwrite

  • Always put your readers first, and you second.
  • Yes, you’ve got a lot to express. No, it does not mean your reader wants to know it all. 
  • So make sure you focus on the message.

9. Use questions

  • Especially for opening statements
  • It creates curiosity, it’s thought-provoking, it makes people want to know more.
  • However, don’t overuse this as you’re supposed to be giving answers rather than asking questions.

10. Proofread and Edit

  • Never end your writing without proofreading
  • Always get a pair of fresh eyes to read your work
  • Edit, but don’t over-do it!

Also, if you’ve used our guide, feel free to drop us a note at [email protected] and share with us if these tips have been useful! Good luck.

Ashley Sue

Content Strategist

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