Case study
Build and scale user-journey based, mobile performance marketing campaigns for the UAE’s leading classifieds platform.
United Arab Emirates
Classifieds Ads
United Arab Emirates
Mobile Tracking & Analytics
Mobile Performance Marketing
User Journey Strategies
Reporting & Dashboarding
Strategize and build an efficient mobile performance marketing stack driving supply across key verticals through efficient acquisition of new listers. Ensure there is enough demand for pre-loved products to satisfy the number of buyers across product categories.
Achieve the perfect balance between supply and demand by setting up ‘leads-vs-listings’ performance marketing accounts, targeting, audiences and ads across paid marketing channels. Manage the marketplace model efficiently through paid mobile advertising. Scale supply and / or demand when needed, integrate remarketing campaigns allowing for automated and personalized up, and cross-selling and optimize acquisition campaigns towards cost per lead and cost per listing. Ongoingly evaluate new publishers and channels looking at cohort data while working closely with the Google and Facebook client management teams in Dubai. Provide in-office support for one or two days a week allowing for maximum integration with the dubizzle team.
Together with managing accounts and budgets, admiral.digital was engaged to assist with recruiting an in-house regional performance marketing team by evaluating global candidates on their technical performance marketing skills. The embedded model worked well for the dubizzle team allowing admiral.digital to hand over all activities after one year of close collaboration.
105%
Decrease in cost per lead over 6 months
87%
Decrease in cost per install
350%
Increase in daily active users through app engagement campaigns
Deep understanding of mobile marketing
The admiral.digital performance team has deep understanding of mobile marketing and paid mobile marketing. The team brings together acquisition efforts with marketing automation and audience based remarketing to drive bottom line results.
In-office team
admiral.digital has been regularly working on-site from the dubizzle office in Dubai to allow for maximum integration with the team.
Proprietary campaign building tools
The a.d. team delivers better results and higher performing marketing stacks using in-house built performance marketing tools.
Managers of marketplace models
The team fully understands the dynamics of running a marketplace business. This deep understanding results in higher efficiency and better results across marketing and technology assets.
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Rascal Republic
Rascal Republic, a portfolio of experiential investment projects partnered with us to grow investment revenue by acquiring new leads through UI/UX, product development, content development and performance marketing.
