Bringing a sharper streaming proposition to life.
We worked with 24i to connect its brand strategy, visual identity and website, helping translate a complex streaming technology offering into a clearer customer story.
The work brought together strategic research, positioning, messaging, a brand refresh and website UX and UI design. Our ongoing retainer continues that work through creative support, website improvements and technical SEO.
The priority.
24i needed its brand and website to communicate the breadth of its streaming capabilities in a way that was distinctive, consistent and relevant to customers.
The challenge was to connect technical expertise with the priorities of different buyers—from the people evaluating a streaming solution to the teams responsible for implementing it.
The refreshed identity and website needed to work together, giving 24i a clear way to explain its offer and a consistent foundation for marketing and sales.
Our approach.
We began with the business and its customers, reviewing existing brand and product materials, exploring the competitive landscape and working with the 24i team to understand its goals and points of difference.
We used those insights to develop the brand and messaging foundations, then translated them into a refreshed visual identity and website experience.
Strategy, content and design developed together, connecting what 24i wanted to communicate with how customers would encounter and explore it.
The work.
Clarifying the brand and customer story.
We developed a brand manifesto and positioning framework, supported by audience personas, value propositions and brand and product narratives.
The work connected customer priorities, challenges and decision-making needs with the benefits of 24i’s offering. It gave the team a structured basis for explaining both the overall business and its individual capabilities.
Refreshing the visual identity.
Building on the existing 24i logo, we refreshed the wider visual identity through colour, typography, graphic treatments, imagery and tone of voice.
Brand guidelines brought these elements together with practical applications and templates, giving the team a consistent system to use across digital content, presentations and marketing materials.
Translating the strategy into website design.
We mapped user journeys and developed the website structure around different audiences and their information needs.
UX and UI design brought the refreshed brand into the experience, with responsive layouts, reusable content blocks and clearer routes through the offering. Website messaging connected technical capabilities with customer benefits, helping visitors understand the solutions and take the next step.
Building a foundation the team can keep using.
The work extended beyond individual pages to create reusable design elements and content structures.
These give 24i a consistent starting point for new pages, updated messaging and marketing materials. They also support an ongoing working relationship in which the website and brand can evolve with the business.
The result.
24i has a connected brand and website foundation: a clearer customer story, a refreshed visual identity and a digital experience that brings the two together.
The strategy and guidelines provide a shared reference for communication, while reusable website structures help the team apply that thinking as its offering develops.
The result is a more coherent way to present 24i’s expertise across its website and marketing, supported by an ongoing partnership to keep the work moving forward.
Ongoing work
We continue to support 24i through an integrated retainer covering website design and development, maintenance, technical SEO and creative work.
Working alongside its internal team, we refine pages and navigation, implement content updates and adapt creative materials to current priorities. This keeps the brand and website developing together as the business evolves.
Let’s discuss your priority.
Connect your brand, marketing and digital experience around the result you want to achieve.