Results before activity
Your business priority guides what we do and how success is measured.
We’re a results-led, AI-enabled digital agency bringing strategy, marketing and technology together around your customer journey.
Our specialists work directly with your team, combining commercial understanding, creative thinking and technical expertise.

Since Admiral was founded in 2016, our purpose has been to deliver business results through better digital customer experiences.
We are evolving how our people use knowledge, data and AI to support the work. The expertise, judgement and accountability you rely on remain central.
Our embedded model brings a multidisciplinary team alongside yours, with senior leadership close to decisions.
Your business priority guides what we do and how success is measured.
We judge the work by its usefulness and quality, not how much we produce.
You know who is responsible, how decisions are made and how the work is progressing.

Founder & chief executive officer
Business leadership
An entrepreneur and growth leader with 15+ years of experience helping international businesses turn digital capability into commercial performance. Since founding admiral.digital in 2016, Pieter has built it into an international agency. He brings clarity to business priorities, identifies where growth can be unlocked and keeps teams focused on customer value, measurable performance and sustainable results.

Co-founder & chief operations officer
Technology, operations & delivery
Alec brings 15+ years of experience translating complex business needs into practical digital products, operating models and technology-enabled solutions. He has advised international clients as a strategic, technology and product leader, overseeing everything from digital strategy and architecture to multidisciplinary delivery. His strength is applying technology and AI with purpose, keeping teams, systems and decisions focused on the business metrics that matter.

Chief marketing officer
Strategy, marketing & brand
Tim is an entrepreneur, business owner and global brand builder with 25+ years of experience spanning Australasia, Asia and Europe. He has founded and grown businesses while creating, repositioning and taking brands to market across multiple categories. He combines commercial instinct, strategic clarity and creative leadership to turn business ambition into distinctive brands people choose.

Business head
Business & operational leadership

Head of UX & UI
UX/UI, product design & digital experience

Head of performance
Exclusive performance partner

Technical lead
Technology & engineering

Finance manager
Financial planning & control

Senior UI designer

UI designer

Senior UI developer

UI developer

UI developer

QA tester

Senior front-end developer

Senior fullstack web developer

Front-end developer

Front-end developer

Senior QA engineer

Shopify developer

Senior full stack engineer

Senior Performance Marketing Manager

Senior motion graphic designer

Senior copywriter

SEO writer

Designer

Graphic designer



Working with the Admiral Digital team has been an important part of building the next chapter of Taylor’s Schools. Their creativity, dedication and attention to detail helped bring our vision to life — from developing our brand strategy and positioning through to translating that into our new website. The result feels modern, professional and truly reflects who we are and where we are heading as a Group. More than just a new website, it is a reflection of our ambition, our identity and the exciting future we are building. I couldn’t be prouder of what we have created.

The Admiral Digital team have worked hand-in-hand with the PTO team as we have taken our product to market providing valuable expertise, insight and extra hands on deck. Together we have created a new brand guide, built out our technology stack and continue to execute data-driven performance marketing campaigns for our live broadcast events. We count on them as a trusted, reliable partner.

Admiral Digital succeeded where others failed. They were able to come in and help us structure our digital media accounts from the ground up, creating a scalable and efficient setup, that gives us the ability to optimize our spending between channels and devices with incredible ease. Their work has been of such a high standard, that other OLX regions outside MENA are now recreating the same structure Admiral Digital provided us with.

The Admiral Digital team assisted us in growing marketing ROI exponentially in a short period of time through technology and automation. Getting them on board helped us tremendously on the way towards our next funding round. We have been working together successfully for more than three years.

We started working with admiral.digital in 2018 on a variety of digital marketing campaigns across luxury and lifestyle across product portfolios including yachts, villas, land and investment memberships. We found Admiral to be a highly competent team with high levels of both energy and dedication. We have since expanded our scope with Pieter, Alec and the team and continue to enjoy their professionalism, performance and most importantly their results. We now count on them as a trusted and reliable partner rather than simply an outsourced service provider.

Admiral Digital has become a go-to resource for us around websites. They have been responsive, accommodating, and they have sought to understand the needs of our website users. As a result, the insights they provide and the recommendations they make are strategic and effective. We definitely feel that we get value for money.

Admiral Digital has been a solid partner of Sonno since 2018 and I have to say that it has transformed the way we do business. From web strategy to email marketing, from paid campaigns to marketing automation, they consistently bring comprehensive strategies, execution, and ideation to the table that help us reach our goals and objectives faster, easier and more cost-effectively. I can’t recommend them enough!

Admiral Digital has been an essential partner in realising Zenyum’s fast and aggressive growth to become Southeast Asia’s largest Invisible Braces brand. They enabled us to expand rapidly across the region with their cross-functional teams and helped to structure our marketing and technology assets as well as optimising our tracking and website. The team lives and breathes digital and technology with an ROI-driven approach and has been a great asset to Zenyum since our inception.

We worked with Tim and the team on developing a new brand identity for the ASEAN Club Championship that we are scheduled to launch with the ASEAN Football Federation. The creativity, attention to detail and quality of execution was second to none. The output speaks for itself. We consider the team a reliable and safe pair of hands, even for the most challenging of tasks.

We connect strategy, marketing and technology to create and improve digital customer experiences. Explore our services for the specialist capabilities.
Yes. Work with us on a specific challenge or combine capabilities around a wider business goal. We shape the starting point around your needs.
AI supports analysis, creation and learning within agreed controls. Experienced people remain accountable for decisions and quality.
22-12 Q Sentral, 2A, Jalan Stesen Sentral 2, 50470 Kuala Lumpur, Malaysia
10 Anson Road, #26-03 International Plaza, Singapore 079903
110 Carlton Gore Road, Newmarket, Auckland 1023, New Zealand
Verbindingsdok – Westkaai 18/01, 2000 Antwerp, Belgium
Tell us what you are working towards. We’ll help you work out where we can make a difference.