Turning interest in solar into a clearer path to action.
AQ Energy provides solar solutions for homes and businesses in Malaysia. Choosing solar involves practical questions about cost, suitability, installation and long-term value—questions its digital experience needed to help customers navigate.
admiral.digital connected audience strategy, website content, UX and UI design, and development to create a clearer customer journey. A solar savings calculator added an interactive way to explore potential value, supported by an enquiry process that captured useful information for the AQ Energy team.
The priority.
Help homeowners and businesses understand their options, build confidence in AQ Energy and take an informed next step.
Residential customers needed clarity around affordability, potential savings and installation quality. Commercial customers needed a business case, while technical evaluators required information to assess suitability and support internal decisions.
The website needed to address these different priorities within one coherent experience, connecting education and reassurance with a practical route to enquiry.
Our approach.
We started with the decisions customers needed to make.
Working with AQ Energy, we defined audience personas and developed narratives around value, quality, local expertise and support. These foundations informed website journeys, page structures and copy, with search intent helping shape the content.
We translated that thinking into responsive website design and development, alongside an interactive savings experience. The aim was to help visitors move from a broad interest in solar towards a more specific understanding of what it could mean for their property.
The work.
Strategy grounded in different customer needs.
We developed distinct profiles for homeowners, commercial decision-makers and technical evaluators, identifying their priorities, concerns and information needs.
The resulting messaging framework connected AQ Energy’s proposition with the questions that mattered to each audience. It gave website content a clear purpose: explain the value, address uncertainty and help visitors identify their next step.
Website UI that brought the proposition to life.
We designed and developed a responsive website with dedicated residential and commercial journeys.
Page layouts brought together service information, benefits, customer stories, FAQs and calls to action. The interface gave these elements a consistent hierarchy, helping visitors explore the offering without having to work through every detail at once.
Website copy connected the strategic narratives with accessible explanations, while search considerations informed how content was organised and written.
A practical way to explore solar savings.
We designed and developed a solar savings calculator, working closely with AQ Energy on the inputs, calculations and presentation.
The experience helped users explore estimates based on their circumstances, with information about system sizing, battery capacity and payment options. We refined labels, explanatory text and visual presentation through client testing and feedback.
The connected enquiry journey captured the information AQ Energy needed to follow up, including contact details, property information and electricity usage.
A platform that could keep developing.
Following the initial website delivery, we supported further improvements to the experience and its day-to-day management.
These included careers pages and application forms, more flexible testimonial displays, clearer FAQ access and refinements to the calculator. Working with the client team, we translated practical requirements into design and development updates as the website was used.
The result.
A connected digital experience that brought AQ Energy’s proposition, customer information and enquiry journey together.
The website gave residential and commercial audiences clearer routes through the offering. The calculator added a practical way to explore potential savings, while the enquiry process provided useful context for follow-up conversations.
Together, these created a stronger foundation for helping prospective customers understand solar and engage with AQ Energy.
Let’s discuss your priority.
Connect your brand, marketing and digital experience around the result you want to achieve.