Building a new website and e-commerce store for Southeast Asia’s top PADI 5 Star Dive Center.
Big Ocean Dive is a PADI 5 Star Dive Center based in Kuala Lumpur, Malaysia. Founded by two diving buddies, their goal is to turn Big Ocean Dive into the best dive centre in Asia. They’re especially well-known for their adventurous dive trips around the region, as well as their scuba diving, freediving, and swimming courses that are available from beginner to advanced level. Big Ocean Dive prides themselves on their 100% safety record, personal touch, and on keeping things fresh with new courses and trips.
The priority.
Big Ocean Dive was looking for a partner to handle their overall marketing strategy which included building an e-commerce website, establishing an automated sales process, and overall marketing performance improvement. The primary aim was to push their marketing strategy digitally, acquire new customers and boost e-commerce sales.
The work.
After understanding Big Ocean Dive’s key objectives in detail, we kicked off the website redesign phase by researching and running user tests on competitor websites and interviewing key stakeholders. We then formed user personas and created user journey flows through the site with alternative flows extensively mapped out. The UX/UI team then proceeded with low-fi and high-fi designs before commencing development. Whilst redesigning the website, we simultaneously built an automated CRM system to assist in their end-to-end sales process; track leads and provide clear insight on their customers’ sales journey.
Lastly, we developed an SEO optimised diving equipment e-commerce store; fully integrated with various features like CRM, payment gateways and more.
The result.
The new website and integrated e-commerce store enabled customers to book training courses and dive trips online. With a streamlined sales process and connected digital experience, Big Ocean Dive recorded:
- 3× revenue increase within the first six months of launch.
- 89% increase in e-commerce sales within two months.
Let’s discuss your priority.
Connect your brand, marketing and digital experience around the result you want to achieve.