Connecting a distinctive fashion brand with its digital customer journey.
Colorush is a Belgian fashion label known for colourful cashmere and expressive knitwear.
We supported its direct-to-consumer business through ecommerce optimisation, performance marketing, campaign support and email. Working alongside the Colorush team, we connected the brand’s creative direction with the practical steps involved in discovering a collection, making a purchase and returning.
The priority.
Support online customer acquisition while preserving the character of the brand.
Colorush had a distinctive identity and strong creative direction. The digital challenge was to carry that appeal through advertising, the shopping experience and customer communications.
The work needed to support seasonal collections and campaign moments while addressing practical questions about conversion, customer engagement and marketing investment across markets.
Our approach.
We worked alongside Colorush’s team to connect ecommerce, acquisition and retention.
The client’s brand direction, imagery and creative input provided the foundation. We contributed campaign guidance, asset adaptations, email planning and website improvements, supported by performance analysis.
Regular reviews brought these activities together, helping prioritise changes to campaigns and the customer journey.
The work.
An ecommerce experience shaped around the customer.
We supported Colorush’s Shopify website through UX and UI improvements, development updates and conversion optimisation.
The work addressed the shopping experience, customer sign-up opportunities and practical website requirements, including review functionality and promotional pop-ups. Recommendations and implementation were prioritised with the client around customer needs and campaign activity.
Performance marketing across markets.
We managed paid search and social campaigns, connecting audience targeting, campaign structures and budget allocation with the ecommerce business.
Performance reviews informed adjustments to markets, messaging and campaign focus. The aim was to understand where interest translated into purchasing behaviour and use that evidence to guide investment.
Campaign support that respects the brand.
Working from Colorush’s creative direction and supplied assets, we contributed campaign ideas, format recommendations and adaptations for digital channels.
Our support included seasonal activity, collection launches and Blue Friday communications. The work connected the brand’s visual character with channel requirements and clear customer actions.
Email across the buying journey.
We worked with Colorush on email planning, copy and templates, using the client’s design input to maintain a consistent brand experience.
Lifecycle planning covered welcome communications, abandoned visits and baskets, post-purchase messages and re-engagement. Campaign email support also helped connect collection launches and promotional moments with the customer database.
Klaviyo provided the platform for these communications, linking email activity with the wider ecommerce setup.
Visibility into performance and priorities.
We supported tracking, analytics and reporting across the website and paid channels.
Shared performance and content trackers gave the team a practical way to review activity, understand customer behaviour and coordinate the next steps. These tools also formed part of the handover to Colorush’s team.
The result.
Colorush gained a more coordinated ecommerce and marketing setup, with website improvements, paid campaigns and email supporting the customer journey.
The work provided practical tools for campaign planning and performance review, alongside improvements to customer-facing interactions. It also gave the team a clearer basis for deciding which markets, messages and website changes to prioritise.
The engagement concluded with a handover of accounts, assets and working documents to support the client’s next stage.
Let’s discuss your priority.
Connect your brand, marketing and digital experience around the result you want to achieve.