Connecting specialist products with more relevant customer journeys.
Cyclowax develops chain-waxing products and equipment for cyclists who care about performance and bike maintenance.
We support Cyclowax through paid advertising and campaign creative, building on earlier work to refine its email automation. Together, these activities support the journey from discovering the products and understanding their benefits to completing a purchase and staying connected with the brand.
The priority.
Cyclowax needs to communicate the value of a specialist product range in a competitive cycling market, while making more of the interest generated through its marketing.
The opportunity is to strengthen both acquisition and follow-up: reaching relevant cyclists through paid advertising, helping prospective customers understand the products and using email to respond to where they are in the buying journey.
Our approach.
We build on Cyclowax’s existing brand, ecommerce setup and marketing activity, connecting product education with purchase intent.
Our paid media and creative teams work together to test messages and adapt campaigns. Earlier improvements to email automation support this activity with relevant reminders, reassurance and follow-up based on customer behaviour.
The work.
Fine-tuning email automation.
We refined the email journeys within Cyclowax’s existing Klaviyo setup, covering abandoned browsing, abandoned baskets, incomplete checkouts and post-purchase communications.
The work brought together flow planning, message timing, copy and email creative. Communications combined relevant product reminders with education, customer proof and clear next steps.
Post-purchase emails also introduced customers to Cyclowax’s existing loyalty and referral programmes, helping the brand maintain the relationship beyond the initial order.
Managing paid acquisition.
We manage paid advertising across Meta and Google, reviewing campaign performance and adjusting activity to support ecommerce sales.
The work covers audience and market targeting, campaign optimisation and coordination with creative production. This gives Cyclowax a practical process for testing messages and adapting advertising around its products and campaign priorities.
Developing creative for campaigns.
We create and adapt static and video advertising assets using Cyclowax’s brand and product materials.
Creative brings product benefits into focus, supports launch activity and gives the paid media team fresh assets to test. Language adaptations help tailor campaigns for different audiences, including Dutch- and German-speaking cyclists.
Connecting acquisition with follow-up.
Across advertising and email, the emphasis is on giving customers relevant reasons to take the next step.
Product education, professional endorsement and customer reviews support consideration, while behaviour-based emails bring people back to products they have viewed or left behind. Together, these touchpoints support a more consistent journey from interest to purchase.
The result.
Cyclowax has refined email journeys, adaptable campaign assets and dedicated paid media support around its ecommerce activity.
These foundations support customer acquisition and follow-up through clearer product communication, more relevant automated emails and creative tailored to different campaigns and markets. Our continuing paid media and creative work builds on that foundation through regular testing and refinement.
Let’s discuss your priority.
Connect your brand, marketing and digital experience around the result you want to achieve.