Build and scale user-journey based, mobile performance marketing campaigns for the UAE’s leading classifieds platform.
Dubizzle is the leading classifieds platform for people in the Middle East. Users have the ability to buy, sell and find things within their community through creating and searching ad listings. dubizzle is available in 31 cities across 11 countries in the Middle East and North Africa and is available in three languages – Arabic, English and French.
The priority.
Strategise and build an efficient mobile performance marketing stack driving supply across key verticals through efficient acquisition of new listers. Ensure there is enough demand for pre-loved products to satisfy the number of buyers across product categories.
The work.
We balanced supply and demand by setting up ‘leads-vs-listings’ performance marketing accounts, targeting, audiences and ads across paid marketing channels. We managed the marketplace model through paid mobile advertising, scaling supply or demand when needed. Remarketing campaigns supported automated, personalised upselling and cross-selling, while acquisition campaigns were optimised towards cost per lead and cost per listing. We regularly evaluated new publishers and channels using cohort data, working closely with the Google and Facebook client management teams in Dubai.
In-office support for one or two days a week helped us integrate with the dubizzle team.
The result.
Over a 12-month engagement with the dubizzle team, blended cost per install decreased by 87%. In-app engagement and activity increased by close to 350% across both sides of the marketplace. Alongside managing accounts and budgets, admiral.digital assisted with recruiting an in-house regional performance marketing team by evaluating global candidates on their technical performance marketing skills. The embedded model allowed admiral.digital to hand over all activities after one year of close collaboration.
87% decrease in cost per install
Let’s discuss your priority.
Connect your brand, marketing and digital experience around the result you want to achieve.