Optimising performance marketing and digital experiences for Southeast Asia’s largest online florist.
Flower Chimp is Southeast Asia’s largest online florist with presence across Malaysia, Singapore, Philippines, Indonesia and Hong Kong. They allow their customers to order flowers from local florists as well as their own fulfilment centres and have them delivered for free on the same day. Besides flowers, customers can also surprise their loved ones with delicious cakes and other gifts.
The priority.
Flower Chimp engaged admiral.digital to work on making their customer acquisition campaigns across performance marketing channels more efficient. We were also tasked with increasing the conversion rate of their mobile and desktop experiences.
The work.
We started with auditing all performance marketing accounts, which were managed by a third party, and quickly discovered that there was a lot of room for optimisation and expansion. We restructured the accounts to allow for more transparent reporting, efficiency and effectiveness and, utilising in-house built campaign building software, we immediately expanded the overall reach across different Performance Marketing channels with a strong focus on localised targeting and messaging.
As part of the optimisation exercise towards lower Cost per Acquired Customer (CAC), we included on-site conversion rate optimisation across mobile and desktop experiences as part of our engagement.
The result.
The work established an expanded AdWords account and updated mobile and desktop experiences.
25% increase in conversion rate of mobile experience over first 30 days
“The Admiral Digital team assisted us in growing marketing ROI exponentially in a short period of time through technology and automation. Getting them on board helped us tremendously on the way towards our next funding round. We have been working together successfully for more than three years.”
Let’s discuss your priority.
Connect your brand, marketing and digital experience around the result you want to achieve.