Making a specialist platform easier to understand, explore and choose.
Hylyght helps professionals in sport and healthcare measure, assess and guide athletes and patients through physical testing, rehabilitation and talent development. Its platform brings together capabilities relevant to different audiences, each with distinct needs.
admiral.digital helped translate that breadth into a clearer proposition, audience-specific messaging and structured website journeys. The relationship developed into content planning, creative support and strategic guidance as Hylyght’s offering evolved.
The priority.
Help prospective customers understand where Hylyght fits into their work, what makes it valuable and how to take the next step.
A physiotherapist supporting rehabilitation has different priorities from a sports academy director developing young talent. The website needed to make those applications clear while presenting Hylyght as one connected platform.
The challenge was to connect specialist capabilities with practical customer needs, then carry that clarity through the messaging, page structure and wider communications.
Our approach.
We started with the audiences and the decisions they needed to make.
Working with the Hylyght team, we refined personas, identified the most relevant benefits and developed narratives for different stages of the customer journey. These foundations informed website copy and wireframes, connecting the overall proposition with specific use cases and routes to enquiry.
We then extended that thinking into content planning and creative materials, giving the team a consistent framework for communicating the platform beyond the website.
The work.
A clearer proposition for distinct audiences.
We developed personas and messaging for physiotherapists, physicians, sports academy directors and sports institutions. This connected Hylyght’s capabilities with the priorities of each audience, from rehabilitation and injury prevention to talent development and sports orientation.
The work also helped articulate Hylyght as a platform, giving its individual tools a clearer place within a broader proposition.
Website journeys built around customer needs.
We translated the strategy into website copy and UX wireframes for the homepage, solution pages and pricing experience.
The pages introduced relevant applications, explained how the platform works and guided visitors towards further information or contact. Alternative pricing structures helped the team consider how best to present plans and support customer decisions.
These deliverables provided the content and structural foundation for Hylyght’s design and development team.
Content and creative the team could use.
We extended the strategic framework into content themes, planning, creative templates and individual executions.
Supporting materials included product communications and a conference flyer explaining Hylyght’s automated measurement capabilities. This gave the team practical assets for communicating specialist features through clearer copy and visual presentation.
Measurement and guidance as the offering evolved.
We improved the website tracking setup, working with Hylyght’s team to connect Google Tag Manager and Google Analytics and support better visibility of visitor behaviour.
Later strategic work addressed how to explain integrations, organise navigation and communicate the platform’s ability to bring together data from different sources. Further advice explored how emerging workplace applications could fit within the website without losing clarity around the core proposition.
The result.
A clearer foundation for explaining a complex platform and helping prospective customers recognise its relevance.
Hylyght gained connected audience narratives, website copy and UX structures, supported by reusable creative materials and improved tracking. Together, these gave the team a more consistent way to communicate its offering and a framework for introducing new capabilities and use cases.
Let’s discuss your priority.
Connect your brand, marketing and digital experience around the result you want to achieve.