Connecting a new platform with the people it was built for.
INSPIRED is a social platform designed to connect innovators with investors, collaborators and people interested in discovering new ideas.
We supported its go-to-market activity through audience strategy, website design and development, performance marketing, campaign creative and lifecycle email. Together, these workstreams helped explain the proposition, attract prospective users and prepare communications for different stages of their journey.
The priority.
INSPIRED needed to give several distinct audiences a compelling reason to join. Innovators, investors, collaborators and enthusiasts each brought different motivations, expectations and needs.
The challenge extended beyond generating interest. Marketing needed to connect discovery with registration and participation, while supporting a platform that was still evolving towards launch.
Our approach.
We organised the work around the audience journey: why someone would be interested, what would persuade them to register and how communications could encourage their next step.
This connected strategic planning with practical delivery across the marketing website, paid campaigns and email. Working alongside the INSPIRED team and its app developers, we also supported the tracking and marketing technology needed to inform campaign decisions and enable lifecycle communications.
The work.
Defining the audience and message.
We developed audience personas, content narratives and a messaging framework that translated platform features into relevant benefits.
This gave website content, advertising and email a shared foundation, while allowing the message to reflect each audience’s reason for joining.
Bringing the proposition into the website.
We contributed website UI design, content and Webflow development to support acquisition and explain the platform.
Working with the client’s evolving brand and design inputs, we developed landing-page experiences that connected campaign messaging with clear registration routes, including the waitlist and beta-access journeys.
Connecting creative with performance marketing.
We managed paid acquisition campaigns, testing audiences, markets and creative approaches to build pre-launch interest.
Static and video ad adaptations translated the platform’s proposition into campaign assets. Performance feedback informed adjustments to messaging, creative and media activity as the launch plans developed.
Building communications around the user journey.
Email formed a substantial part of the work. We mapped audience-specific journeys and developed email copy, designs and automation covering welcome communications, beta access and launch preparation.
We also planned onboarding, registration reminders, feature education and re-engagement journeys, with implementation dependent on the relevant app events and launch readiness.
Supporting the marketing technology.
Alongside the client’s technical team, we worked on campaign measurement, event tracking and lifecycle tooling, including CleverTap.
This supported the connection between acquisition activity, audience information and planned communications, with testing and coordination across the website, marketing tools and app development workstreams.
The result.
INSPIRED gained an audience-led marketing foundation spanning strategy, its marketing website, paid acquisition, campaign creative and lifecycle communications.
The engagement delivered campaign learnings, reusable creative and email assets, documented journeys and website resources. These were handed over to the client team to support the next phase of its launch and marketing activity.
Let’s discuss your priority.
Connect your brand, marketing and digital experience around the result you want to achieve.