Building, managing, optimising and scaling performance marketing campaigns for the fastest growing online classified ads company in MENA.
OLX was founded in 2006 and headquartered in Argentina. It grew to one of the world’s largest classifieds platforms for preloved items across different categories and product verticals. At the time of the project, OLX had over 37 billion monthly page views generated by over 1.9 billion monthly visits and 54 million monthly listings. The app was the #1 shopping app in 22 countries with an average rating of 4.4 (out of 5) stars in app stores.
Media group Naspers, the world’s largest tech investor, acquired a 95 % stake of OLX in 2014. The OLX group included another 22 brands employing more than 10,000 people globally.
The priority.
OLX was taking the Middle East and Pakistan by storm in early 2016. With the acquisition of dubizzle in the UAE and the opening of 5 markets in MENA, it was on the lookout for a solid partner to help build and grow their company-wide performance marketing capabilities. OLX engaged with admiral.digital to build performance marketing teams and accounts across markets from the ground up. A scalable and efficient setup was put in place allowing OLX to optimise performance across channels and markets with greater ease.
The work.
admiral.digital approached the challenge by restructuring performance marketing accounts while building future-proof digital infrastructure across tracking, targeting and talent. We initiated top down, regional acquisition structures using proprietary campaign building tools allowing the team to manage a SKU inventory of over 50,000 products without losing quality. Our specialists focused on optimising accounts according to our proven processes, including actionable automated reports and dashboards to structure, visualise and interpret the massive amounts of data.
The result.
Over an 18-month collaboration, we managed, optimised and scaled multilingual accounts in Urdu, Arabic and English across multiple countries, promoting an inventory of more than 50,000 products.
Up to 260% increase in conversions (leads and listings) during the 18-month collaboration.
“Admiral Digital succeeded where others failed. They were able to come in and help us structure our digital media accounts from the ground up, creating a scalable and efficient setup, that gives us the ability to optimize our spending between channels and devices with incredible ease. Their work has been of such a high standard, that other OLX regions outside MENA are now recreating the same structure Admiral Digital provided us with.”
Let’s discuss your priority.
Connect your brand, marketing and digital experience around the result you want to achieve.