Generating high quality leads for a portfolio of experiential investment projects throughout Southeast Asia, the UK and Australia.
Rascal Republic is a portfolio of experiential investment projects developing and investing in a unique selection of opportunities across Southeast Asia, the United Kingdom and Australia. Their projects cover hospitality, lifestyle, F&B and real estate with key brands being Rascal Voyages, Samara Lombok and 1-altitude, Singapore.
The priority.
admiral.digital were tasked with growing revenues by acquiring new investors for the Rascal Republic portfolio of companies. A core part of the challenge was to improve and automate the sales processes to increase overall efficiency.
The work.
Working with Rascal Republic, we devised a cross-company digital strategy focused on the acquisition of new investors. This involved listing out macro and micro conversion funnels, understanding target audiences and mapping them against acquisition and nurturing strategies through awareness, lead generation, lead qualification, site visit and signed contract stages of the conversion funnel.
We implemented a granular CRM campaign setup based on predefined sales pipelines with automated Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) email flows to nurture leads through relevant content and chat functionality. We re-designed and built websites across the portfolio of investments which were optimised towards acquisition of MQL as the starting point of the sales process. Finally, we set up highly targeted performance marketing structures with a focus on first party data sources in combination with highly targeted direct buys and keyword portfolios, all optimised daily for higher conversion rates.
The result.
We operated as an embedded extension of Rascal Republic’s digital marketing team, connecting performance marketing with its technology stack.
- More than 8,000 relevant leads acquired over an 18-month campaign.
- Up to 48% decrease in cost per appointment during the campaign.
Let’s discuss your priority.
Connect your brand, marketing and digital experience around the result you want to achieve.