Transforming customer acquisition and marketing efficiency for a financial comparison website.
RinggitPlus is a financial comparison website based in Malaysia that allows users to compare and apply for credit cards, personal loans, home loans, and insurance products. The website aims to help users make informed financial decisions by providing them with information on various financial products and services offered by banks and other financial institutions in Malaysia. Users can compare the features, fees, and interest rates of different products and apply for them directly through the website.
The priority.
After its last fundraising round, RinggitPlus aimed to improve customer acquisition efficiency and scale, as well as enhance marketing segmentation throughout the sales funnel. They also aimed to improve cross-selling and storytelling and foster better collaboration within the team. Additionally, RinggitPlus sought to gain deeper insights into their marketing return on investment by linking media investment to revenue.
The work.
To support RinggitPlus’ growth efforts, the admiral.digital team stepped in as an augmented, outsourced team of experts, filling key positions across various aspects of the marketing team. This included a Head of Digital, a performance marketing specialist, a digital designer, a copywriter, and a marketing automation expert. The team developed a 6-month roadmap for success, outlining specific cross-funnel key performance indicators and targets.
Once established, the team diligently worked to achieve these goals.
Marketing automation was implemented to personalise cross-selling and upselling activity. Performance channels were restructured, and further segmentation was added, taking into account customer profiles and demographics. All paid marketing efforts were supported by first-party data from a data management platform. On the business intelligence front, the admiral.digital team collaborated closely with the RinggitPlus BI team to create multiple dashboards.
The objective was to link the cost of acquiring a customer to that customer’s average revenue, enabling specific return on investment targets to be set for individual brands and product categories.
The result.
The engagement established marketing automation, restructured performance channels, audience segmentation and business intelligence dashboards to support RinggitPlus’s customer acquisition and marketing decisions.
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Connect your brand, marketing and digital experience around the result you want to achieve.