Integrated e-commerce engagement improving customer acquisition cost and customer lifetime value through high-performance digital marketing, marketing automation and optimised platform experiences.
Sonno is Malaysia’s leading direct-to-consumer mattress brand. It was founded in 2017 with the mission of helping people sleep well and live better. It’s well known that good mattresses are overpriced due to the traditional showroom buying process, however, Sonno rose to the stage as a leader in quality mattresses at affordable rates primarily through their direct-to-consumer approach with no middlemen or retail stores.
The priority.
With the aim of driving revenue growth across product categories and markets, Sonno required a marketing and technology partner to refine their existing CRM strategy, optimise website conversion rates and manage their performance marketing.
The work.
An end-to-end user-journey based approach that delivers results. admiral.digital took control of all paid acquisition and performance marketing activities mainly focusing on Google, Facebook and Instagram inventory. A solid customer acquisition and customer activation strategy was implemented supported by a personalised content approach. Prospecting audiences fed into remarketing audiences that led to a well optimised website platform. On-site conversion optimisation included A/B tests using Google Optimize.
Marketing automation and CRM supported lead nurturing and customer lifecycle activity.
The result.
We operated as an embedded extension of the Sonno team for more than four years. Admiral Digital advised on e-commerce and business strategies while leading marketing and technology execution.
- 300% increase in weekly paid sales volume (MY)
- 400% increase in weekly sales volume (SG)
- 1,643 customer product reviews
- 93% 5-star customer reviews
“Admiral Digital has been a solid partner of Sonno since 2018 and I have to say that it has transformed the way we do business. From web strategy to email marketing, from paid campaigns to marketing automation, they consistently bring comprehensive strategies, execution, and ideation to the table that help us reach our goals and objectives faster, easier and more cost-effectively. I can’t recommend them enough!”
Let’s discuss your priority.
Connect your brand, marketing and digital experience around the result you want to achieve.