Complex technology. Clear stories. Connected marketing.
Since 2021, we’ve worked as Verimatrix’s embedded marketing team, bringing strategic direction and specialist delivery into its day-to-day marketing operation.
Our relationship has supported both video security and, historically, cybersecurity. Across changing products, markets and business priorities, our role has remained consistent: make complex technology relevant to buyers and connect the activity that supports commercial opportunities.
The priority.
Verimatrix’s products address complex security challenges. Communicating their value means speaking to different audiences—from technical specialists assessing capabilities and integration to commercial leaders focused on risk, revenue and investment.
Buyers need relevant information, credible demonstrations and reasons to continue the conversation. Sales and marketing teams need materials that help them explain the offer, launch products and engage customers across digital channels and international conferences.
Verimatrix needed a team that could connect those requirements and carry them through into ongoing delivery.
Our approach.
We began with performance marketing, tracking and website optimisation. The relationship expanded into brand and product positioning, content strategy, creative and digital experiences.
Working alongside Verimatrix’s marketing, sales and product stakeholders, we translate business priorities and technical expertise into practical briefs, then bring the right specialists together to deliver them.
That ongoing involvement builds familiarity with the products, audiences and commercial context. It allows strategic projects and everyday marketing needs to draw on the same knowledge.
The work.
Making complex products relevant.
We developed audience personas, content narratives and messaging across video security and cybersecurity, connecting product capabilities with the priorities of technical and commercial buyers.
This work informed brand identity, launch concepts, website content and campaigns, including activity supporting Streamkeeper and the historical XTD cybersecurity offer.
Bringing products and stories to life.
Our creative work spans product briefs, sales presentations, white papers, campaign assets and corporate communications.
Video and animation play a significant role. From corporate films and product explainers to demonstrations and animated threat scenarios, we turn technical information into stories that help audiences understand the problem, the solution and its value.
Supporting international conferences.
Conferences are a major part of Verimatrix’s marketing calendar. For events including IBC and NAB, we develop creative concepts, booth graphics, motion content and supporting digital communications.
The work connects the event experience with invitations, meeting campaigns, presentations and follow-up assets, giving Verimatrix a consistent presence before, during and after each event.
Designing and developing digital experiences.
Through UX, UI design and development, we have worked across corporate, anti-piracy and cybersecurity websites, creating and improving product pages, campaign landing pages and resource areas.
We have also contributed interface designs and interactive prototypes for product demonstrations. Ongoing website support, technical SEO and optimisation keep these experiences aligned with changing content and business needs.
That work now includes a new investor website, being prepared for launch, extending the digital experience to shareholders and the wider investment community.
Supporting demand and measurement.
Historically, our performance marketing work covered paid search, display, LinkedIn and remarketing, adapted to agreed markets and product priorities.
Tracking, reporting and supporting email activity helped connect campaigns and website interactions with lead quality and commercial follow-up.
The result.
Verimatrix has an embedded team connecting strategy with ongoing marketing delivery, supported by years of accumulated product and audience knowledge.
The work has established messaging frameworks, digital experiences and a substantial library of creative, video and sales materials. These give its teams practical tools to explain complex products, support launches and engage customers across websites, campaigns and international conferences.
Today, the partnership focuses on corporate and anti-piracy marketing, bringing that shared knowledge into new creative, animations, videos, conference activity and website development.
Let’s discuss your priority.
Connect your brand, marketing and digital experience around the result you want to achieve.