Rapid regional expansion for Southeast Asia’s largest invisible braces brand.
Zenyum is a health tech company on a mission to empower everyone to make a positive change – starting with a smile. The Zenyum team works with Southeast Asia’s top dentists to get your smile aligned in a way that’s safe and simple. No hidden costs, no hassle. Founded in 2018, Zenyum took Southeast Asia by storm opening up offices in 7 markets over a timespan of 12 months. They raised a US$13.6 million dollar Series A round close to one year after launch whilst onboarding Sequoia Capital as one of their investors.
In July 2021, Zenyum raised an impressive US$40 million in funds as a series B round.
The priority.
As an aggressively growing start-up, Zenyum engaged admiral.digital starting from Q3 2018 for outsourced expertise across a range of services from (but not limited to) tech stack strategy and implementation, UX & UI services, data integration and tracking setup, marketing website development, performance marketing, e-commerce and onboarding tool development. All of the above had one goal – to drive growth and results.
The work.
admiral.digital offered Zenyum a cross-services project team allowing for maximum business and growth impact. We designed a low-cost yet powerful and scalable tech stack strategy for marketing products to help with Zenyum’s growth agenda. We set up, maintained and optimised all tracking required across performance channels building a solid and detailed GTM structure which allowed the performance team to test different acquisition channels rapidly.
Various API integrations with tools such as Salesforce and different payment gateways were also developed and maintained. We built tailored landing pages to educate the various markets and capture leads and developed a customised onboarding process to optimise the qualification of new leads. We managed the strategy and execution of performance marketing campaigns across different markets, marketing channels and product categories with a focus on driving quality users and high quality leads impacting bottom line business results.
The result.
The admiral.digital team developed onboarding tools, marketing websites and tracking infrastructure. An outsourced product management team supported changes to websites and other infrastructure.
Let’s discuss your priority.
Connect your brand, marketing and digital experience around the result you want to achieve.