Every business owner with a website understands the importance of website traffic. It’s one of the key ingredients of a healthy online business.
So How do you attract more people to your website? More importantly, once they’ve found you, how do you get them to stay, checkout, or even return?
Here are a few marketing strategies we’ve streamlined to achieve higher web traffic.
Partnering with the right people can boost brand awareness by exposing you to a new audience. With this strategy, not only does it benefit both parties by generating revenue, but you’ll also be able to build your email list in the process.
There are two ways you can go about this strategy:
- Researching and shortlisting people or brands that you want to collaborate with.
- Set up an affiliate programme.
If your business is new, begin by creating an affiliate programme on your website. This will save you time from the nitty-gritty process of looking for someone to work with so that you can set your focus on other parts of your business.
Your website should clearly state the terms and conditions of the affiliate programme. For example, the percentage that your collaborators will receive from each sale and the attractive benefits they can enjoy from being associated with your brand. It is crucial that you spend time thinking through these terms because once it is set, it’ll be difficult to negotiate your way out of it.
Be sure to include a “contact us” or sign-up form on this page to lower the barrier for applications. Additionally, you can also promote your affiliate page on your social platforms to attract a wider audience.
As your business grows, prepare a list of influential companies and professionals within your industry that you would like to collaborate with.
Don't forget email marketing
According to Entrepreneur, the average ROI for email campaigns was up 4,300 per cent a few years back. It further states that 56% of consumers are more likely to make a purchase due to the personalised experience. This tells you the importance of having an email marketing plan in place because if it is set up correctly, it’s one of the best ways to drive traffic to your website while also boosting conversions.
However, this isn’t as simple as sending out an email every once in a while. Plan ahead. Identify your sales pipeline, segment your audiences, experiment with A/B subject lines, test send times and devise a content strategy. With all of these elements in place, expect your website traffic to rapidly increase.
Incorporate video into your content strategy
93% of marketers who use video say that it’s a vital part of their marketing strategy. Since one of Google’s search ranking factors is “Dwell time”—referring to how long visitors stay on your website—by implementing video content on your webpage, you can improve the chances of a customer staying on your website for a longer period of time.
This helps Google determine that your website contains high-quality content that may be relevant to the majority of users. And because Google tends to prioritise websites that include video content—compared to those that have none—these pages usually secure a higher ranking position (which is where you should aim to appear in order to achieve more web traffic.)
However, this can only work if you produce video content that is high-quality, engaging, and relevant to your business. The truth of the matter is, no one is going to stay on your website if the content serves no purpose.
Be active on your social platforms.
There’s been a steady increase in social media usage every year. In fact, just comparing the data from January 2020 vs. January 2021, there’s an influx of over 2.0 million active social media users in Malaysia.
It’s no wonder social media is thought of as the best way to drive traffic to your website. In an article, Forbes describes how many have built multi-million dollar businesses solely by using Instagram as their main method for driving traffic. To sum it up, make full use of your social media.
Make Sure Your Site is Responsive
Last but not least, a responsive website is a busy website. In particular, those navigating on their mobile devices judge a website by its speed and responsiveness.
If your website requires users to pinch and scroll their way around your website, they’re more likely to drop off. It comes down to creating a pleasant user experience. And most of the time, the first impression matters most as it reflects your brand in a digital setting. Therefore, you need to ensure that all of your web pages are responsive and intuitive.
We hope you found this article useful and relevant. Here at admiral.digital, our team of experts use performance marketing, UI/UX, content strategies and more to level up businesses. If you’re interested in kicking off a project with us, feel free to contact us at firstname.lastname@example.org.