Where data
steers the ship.
Founded in 2016, admiral.digital set out to do things differently. No guesswork, no frills, no nonsense — our work begins and ends with data. At the intersection of marketing and technology, we map digital customer journeys to unlock long-term growth.
We don’t believe in silos. Our integrated team of digital marketing and product specialists work in tandem to ensure all roads lead to results.
A results-driven approach.
Our process begins with understanding your business objectives to determine the north star metric that success can be measured by.
Our integrated teams then analyse your brand and audience to craft a digital strategy we can execute and measure.
Then we begin optimising, ensuring frictionless customer journeys that deliver results at all stages of the conversion funnel.


It’s easy to work with us.
We operate a non-traditional agency model, stripping out unnecessary layers to improve efficiency and speed of execution.
Our dedicated project teams ensure clients connect directly with subject matter experts instead of relying on a single point of contact.
TRUST represents our values and commitment to ourselves and our clients.
Transparency
Transparency
Transparency
Transparency is at the core of our client relationships. Expect clear deadlines, prompt communication and no hidden costs.
Results
Results
Results
Results are the north star to all the work we do. Expect awareness, growth, conversions and a cost aligned to value.
Understanding
Understanding
Understanding
Understanding requires asking the right questions. Expect thorough research, frequent updates and data-driven reporting.
Simplicity
Simplicity
Simplicity
Simplicity underlies our no-fuss attitude to getting the job done. Expect proactive problem solving, agile task management and minimal admin.
Teamwork
Teamwork
Teamwork
Teamwork means we think with you and execute for you. Expect a trusted team extension with clear roles and workflow.
What makes us different?
Our commitment to delivering results is what makes us the preferred choice for global brands.
Digital specialists
We only do what we are experts in, providing strategic leadership and subject-matter expertise for our clients.
Embedded model
We partner with our clients as a trusted team extension, thinking with them and executing for them.
Frictionless process
We collaborate to execute quickly and iteratively, applying test and learn principles.
Technology-enabled
We use technology to enable efficient and effective operations, driving performance.
Data-driven results
We never make assumptions. We use industry-leading software to let the data speak and optimise accordingly.
Global reach
We help cross category start-ups and scale-ups from all around the world, providing a valuable global perspective.
Local team,
global mindset.
Meet the industry-leading talent that delivers results for our clients every day.

Results matter to us. Let us help you transform your business.
Pieter Van Den Eynde
Founder & Chief Growth Officer

Results matter to us. Let us help you transform your business.
Sam Middlehurst
Chief Executive Officer

Results matter to us. Let us help you transform your business.
Phu Jae Lee
Talent Lead

Anne Quah
Finance & Admin Manager

Khaled Emdad
Head of Digital Strategy

Yap Ann Ning
Digital Strategist

Yokesh Prabhu
Performance Marketing Lead

Kate Wirianidata
Senior Performance Marketing Manager

Ho Win Sia
Performance Marketing Manager

Nick Lee
Performance Marketing Manager

Matthew
Performance Marketing Executive

Azwan Mohd Ali
Head of UX/UI

Justin Lim
UX Lead

Alethea Loo
UX Strategist

Danny Wan
Senior UI Designer

Ng Mun Yee
UI Designer

Xanny Lee
UI Designer

Will Teoh
Product Owner

Abdul Razaq Atayee
Senior UI Developer

Khairul Joroji
UI Developer

Fahad Rasheed
Senior Full Stack Web Developer

Robioki Denis
Senior Full Stack Web Developer

Nathaniel Soon
Marketing Technology Manager

Yan Yeh Ying
Head of Creative

Thinesh Sevesankaran
Creative Lead

Jasmin Edgar
Senior Designer

Felisha Fetheli
Designer

Christylla Yabarit
Designer

Kush Linfield
Senior Copywriter

Raveena Rakni
Copywriter

Ryan Habibullah
Senior Content Strategist

Bella
Content Strategist

Robbie Loke
SEO Writer

Pratik Ambulgekar
SEO Lead

Alex Song
Lifecycle Marketing Lead

Jia Litt
Senior Lifecycle Marketing Manager
Across the spectrum.
Meet some of the ambitious brands we’ve worked with over the years.







































