Have you ever wondered what a lead form does? Or more importantly, what a lead form is?
Let us break it down a little. A lead form is a box with labels and fields that has a call-to-action button.
Companies implement lead forms on their websites for potential customers who are interested in purchasing a product or to receive newsletters so they know more about your services, promotions, and more.
Where does UX design come in?
The design of your lead form has a high impact on your website’s overall user experience (UX). A poorly-designed form may lead to high website bounce rates and a frustrated user — which in turn, directly causes a decrease in conversions and sales for you. Meanwhile, a well-designed form gives website visitors an impression that your brand is professional and thoughtful. This helps build trust — leading customers more likely to convert.
The next question is, what makes a good lead form design?
Here are 6 best practices you might want to add into your checklist the next time you’re designing a lead form.
a. Use one column
A single-column design helps users to focus on one section at a time, allowing users to follow through and ultimately complete the form. This works best, especially for longer forms.
b. Display "error messages" clearly for each form field
Avoid displaying a general error message on the form as it does not guide a user to the specific form field which needs amendment. Instead, place an error message in red at the bottom of a text field to indicate the error.
c. Show all the options upfront if there are less than 5 options to choose from.
If you’re creating an option form with less than 5 options, consider placing all the options upfront instead of using a dropdown menu. This simplifies the user action from 2 steps to 1 step.
d. Align text to the left
As we naturally read from left to right, all labels, placeholders and descriptions should be placed on the left. Left alignment helps the eye move from one line to the next in a predictable way, improving readability and reducing form completion time.
Auto-fill can be an efficient assistant. They know your name, email, etc. By integrating auto-fill, it will help users to complete the form efficiently with information stored in the cache.
f. Avoid using the label as the placeholder text
Users use the placeholder as a hint on the information required. So, replacing the placeholder with the label (i.e. Name) may cause confusion as users are relying on their short-term memory to fill in the information.
By implementing the above UX design tips to your lead form, you’re providing your visitors with a reliable and delightful experience. Remember, the better the experience, the more leads acquired. More leads give you more conversions and sales. All the best!
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