Throughout the day billions of people around the world consume content through social media channels (Facebook, Instagram, Snapchat, etc), blogs, articles, news websites, etc. All of these platform feature ads, however many people have become accustomed to skipping ads and pop-ups or simply tuning out when they see them.
Through the use of AI and machine learning, native ads learn the behaviour of its audience and place the audiences in the relatable content which readers can personally identify with. This means there is a higher chance that people will actually view and interact with the ad since it’s relevant to the content they’re viewing on a website. In this article we will be discussing the benefits of native advertising in a paid advertising strategy.
What is Native Advertising?
Native ads are paid advertisements that blend into the platform on which it appears. The real reason that makes native advertising stand apart from the rest of the advertising platforms is that it provides relevant information to the user based on the content of the website which makes it more appealing and less intrusive. This provides marketers with a special opportunity to present their content in a form that leverages user interest to build trust.
Benefits Of Native Advertising
Unlike other ad platforms, native ads do not aggressively appear or have many banners on unrelated websites. Native ads appear on websites which are relevant to the ad content. Ad placement is very important because it helps the reader relate to the content. Native ads will be less noticeable but more engaging. It also has a higher chance of being promoted to social media due to its relationship with the reader because it feeds on the tastes of the reader.
Native Advertising Builds Up Relevance
For more information on native ads or paid ads in general, drop us a note at firstname.lastname@example.org.