Azwan Mohd Ali

UI/UX Lead

December 24, 2019

6 Best Practices for a Lead Form Design

Have you ever wonder what a lead form does? Or more importantly, what a lead form is. Let us break it down for you. A lead form is a box with labels and fields that has a call-to-action button. Companies implement lead forms on their website for potential customers who are interested in purchasing a product, signing up for a discount or receiving newsletters to know more about your services, and more.

Where does UX design come in?

Your lead form design has a high impact on your website’s overall user experience (UX). A poorly design form may lead to high website bounce rates and a frustrated user — which in turn, may directly cause a decrease in conversions and sales. Meanwhile, a well-designed form gives website visitors an impression that your brand is professional and thoughtful. This helps to build trust — influencing customers to convert.

The next question is, what makes a good lead form design?

Here are 6 best practices you may want to add into your checklist the next time you are designing a lead form.

a. Use one column

A single-column design helps users to focus on one section at a time, allowing users to follow through and ultimately complete the form. This works best, especially for a long form.

b. Display "error messages" clearly for each form field

Avoid displaying a general error message on the form as it does not guide a user to the specific form field which needs amendment. Instead, place an error message in red at the bottom of a text field to indicate the error.

c. Show all the options upfront if there are less than 5 options to choose from.

If you are creating an option form with less than 5 options, consider placing all the options upfront instead of using a dropdown menu. This simplifies the user action from 2 to 1.

d. Align text to the left

As we naturally read from left to right, all labels, placeholders and descriptions should be placed on the left. Left alignment helps the eye move from one line to the next in a predictable way, improving readability and reducing form completion time.

e. Auto-fill

Take auto-fill as an efficient assistant. They know your name, email, etc. By integrating auto-fill, it will help users to complete the form efficiently with information stored in the cache.

f. Avoid using the label as the placeholder text

Users use the placeholder as a hint on the information required. So, replacing the placeholder with the label (i.e. Name) may cause confusion as users are relying on their short-term memory to fill in the information.

Last but not least, do not forget to make your CTA button prominent to your visitors. This helps to indicate that users have reached the end of a lead form. Be sure to disable the CTA button before anything is filled so that it is clear that the form can only be submitted after the required details are completed.

By implementing the above UX design tips to your lead form, you are providing your visitors with a reliable and delightful experience. Remember, the better the user experience, the more leads. More leads give you more conversions and sales. 

If you would like to enquire or learn more about our UI/UX services, drop us an email at [email protected].

Azwan Mohd Ali

UI/UX Lead

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