Consistency ensures that your brand is expressed cohesively across all touchpoints. Memorability ensures that your brand is distinctive and leaves a lasting impression and relevance ensures that your brand connects emotionally with your audience.
How we create a distinctive brand identity for our clients
Having a clearly defined brand strategy helps build the brand’s foundations and enables us to craft your brand’s identity and articulate this through branding guidelines. At admiral.digital, we have a clear process for crafting a brand identity that enables your brand to distinguish itself in the marketplace:
Tone of voice
This defines how your brand projects itself to the world–your brand’s personality traits, visual style, and written copy direction. Used as a creative springboard, your brand’s tone of voice should be expressed consistently across all touchpoints.
One of the most identifiable components of any brand is its brand logo. We craft your distinctive brand logo, defining its architecture, logo variations, colour options, and usage guidelines.
Brand colour palette
Colour plays a vital role in creating a memorable brand identity. We define the brand colour palette, outlining usage weighting, and colour codes for online and offline applications.
We outline the font family(s) that are used by your brand and how to consistently apply font(s) across headings, sub-headings, body copy, and other applications.
We craft your brand’s unique visual style across photographic treatment, iconography, graphical elements, design systems, colour treatment, and more. This enables a consistent creative expression to be applied across all communications.
To showcase how the brand identity and visual expression come to life, we design impactful creative examples and templates across online and offline touchpoints.
The last step is to create a comprehensive brand guidelines document that outlines all elements of your brand strategy and identity. This enables the consistent, memorable, and relevant application of your brand by both internal and external partners.