Marketing Automation & CRM Manager

Kuala Lumpur
We are looking for an experienced Marketing Automation & CRM Specialist to join our team. You will be responsible for the day-to-day management and strategy of various CRM and marketing automation projects across Admiral Digital’s client portfolio. For this position, we expect you to be a tech-savvy professional with the ability for logical and binary thought. You understand how computers think and have the ability to translate marketing automation requirements in logical, bug-free flows by configuring a wide range of marketing automation tools. The ideal candidate has strong technical background with a thorough understanding of how APIs work and how data flows. You will be responsible for the full setup of these tools. Having In-depth understanding of how marketing automation technology can help our clients achieve business goals is a big plus. Keywords are customer experience and customer journey. Admiral Digital is a team of digital marketing professionals expanding quickly and looking for digital talent with the right skills and an entrepreneurial mindset. We are a marketing technology company based in Malaysia, Hong Kong & Singapore working with client across the globe. You will work across projects and industries for both online -and offline based clients. Our portfolio includes automotive brands, e-commerce, airlines, telcos, larger retailers and fintech organisations.

Roles & Responsibilities.

  • Identify the marketing automation / strategic plan with the client and internal teams
  • Identify the technical implementation plan, data points, tools and automation flows required
  • Implement end-to-end marketing automation strategies by connecting tools and APIs. Hands on, technical implementation of marketing automation / CRM strategies.
  • Proven hands-on experience with setting up marketing automation structures on tool like Salesforce, Adobe Campaign, ActiveCampaign, Eloqua, MailChimp, Klaviyo, Emarsys, GetResponse, ManyChat, Zapier, HubSpot, mobile CRM tools and/or others is required.
  • Tools often integrated with are CMS like WordPress and Drupal, ecommerce like WooCommerce, Shopify and/or custom built solutions. Having experience with those is
  • Align with content and technical teams (internal and external) where required to get the job done.
  • Project manage complete marketing automation projects. Prepare project planning with deadlines. Plan yourself and the team to achieve these deadlines.
  • Be the main contact for strategic & technical questions, align with the content team, tech team and the client teams.
  • Ensure reports are being sent out on time, correctly including relevant key learnings
  • Ensure key learnings (above) are shared with the client and the internal teams
  • Ensure quality standards & deadlines are met. This includes taking responsibility in proofreading and properly testing and doing final cross checks before sending out any campaign.
  • Manage executives over time & help us build out a marketing automation / CRM team.
  • Develop support documentation & training for client / internal teams if needed.
  • Be a performance / data-driven manager.
  • Ensure Admiral is on the forefront of new marketing automation / CRM tools and best practices (chatbots etc) by being a CRM thought leader.


  • Minimum 3 to 5 years of experience in digital marketing management
  • Proven work experience in the field of email marketing and online CRM
  • Hands on experience with marketing automation tools
  • Excellent organization and time management skills
  • Knowledge of performance marketing channels and tools like Google AdWords (SEM, UAC/mobile, GDN, YouTube) and social media advertising (Facebook and LinkedIn) is a plus
  • Experience in e-commerce is a plus
  • Excellent analytical and project management skills, affluent with CRM marketing tracking tools (mobile app tracking, web tracking)
  • Familiarity with content management systems and HTML/CSS is a plus
  • Fluent in English
  • Positive attitude and work ethic in a multicultural team
  • Start-up commitment (entrepreneurial & proactive spirit)
  • Ability to effectively learn and acquire new knowledge and skills
  • The willingness to work from our office in Kuala Lumpur


Admiral Digital is a digital consulting firm expanding quickly across Asia and Europe. We are working with global tech companies as well as traditional brands across industries and borders. You get the chance to develop your professional and personal self in an open-minded, horizontal working environment. Pro-activity and hands-on mentality will be the basis of your autonomous role in our company. Admiral Digital offers a full-time contract with a competitive salary and other benefits.

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