Performance Marketing Manager

Kuala Lumpur
As an Admiral Digital Performance Marketing Manager, you are responsible for the creation, design, execution and optimization of paid performance marketing campaigns across client accounts and will report to our Head of Performance Marketing directly. Your strong analytical background allows you to create ROI models based on client KPI and turn these models into actionable account improvements. You have proven experience with business intelligence tools and you have the knowledge to build custom reports for clients. Your experience ranges across different PPC channels with a focus on Google Ads and Facebook Ads.

Roles & Responsibilities.

  • Strategic campaign planning of cross-channel performance marketing stacks
  • Audience and targeting research following a strategic campaign plan
  • Set up of accounts, campaigns and ads across different channels
  • Integration and setup of tracking tools and conversions or pixels across accounts
  • Optimize performance marketing channels on a daily basis towards best results
  • Optimize creative performance per channel through A/B testing
  • Understanding of performance marketing ROI models as well as standard KPI
  • Optimization and management of daily budgets
  • Experience with automated daily and weekly reports for clients
  • Experience with dashboards and business intelligence tools
  • Born client manager building relationships with key client accounts

Requirements.

  • Minimum 3 years of proven experience with Google Ads, Facebook Business Manager, Google Analytics
  • Experience with dashboards and business intelligence tools
  • Analytical and business intelligence skills
  • Experience interpreting data while turning insights into actionable plans
  • Experience with the day-to-day optimization of accounts
  • Familiarity with marketing automation is a plus
  • Familiarity with conversion rate optimization is a plus
  • Familiarity with SEO is a plus
  • Fluent in English
  • Proficient in MS excel and powerpoint
  • Entrepreneurial, hands-on and proactive
  • Detail oriented

Offer.

Admiral Digital offers a full-time contract with a competitive salary and other benefits. You will work closely with the CMO and our Head of Performance to achieve remarkable results together. Admiral Digital is a technology-enabled full-service digital marketing agency expanding quickly across Asia and Europe. We are working with global tech companies as well as traditional brands across industries and borders. You get the chance to develop your professional and personal self in an open-minded, horizontal working environment. Pro-activity and hands-on mentality will be the basis of your autonomous role in our start-up company.

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