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Do you have full confidence in your Google Analytics data and its potential to drive your organisation’s growth? If there’s any doubt about the data’s integrity, a Google Analytics audit is the logical next move.
Rest assured, entrusting admiral.digital with your Google Analytics audit is a decision you can make with complete confidence. Our agency’s rigorous process and our team’s extensive experience in analytics consulting demonstrate our unwavering dedication to ensuring your success. We are passionate about helping you evolve and thrive.
When is it time for a Google Analytics audit?
Every company with a website should consider a Google Analytics audit as a routine practise, ideally conducted annually. Issues within your analytics account can linger undetected, potentially leading to missed opportunities for your business. Moreover, Google’s consistent release of new features makes regular audits essential to stay up-to-date and optimised.
The admiral.digital Google Analytics audit
Our comprehensive Google Analytics audits cover over a hundred data points to ensure your data is accurate and meaningful. We verify proper traffic filtering, tracking of website goals and events, and the setup of marketing attribution. Our experts are equipped to drive an ongoing digital strategy by making your data actionable.
Our team ensures that Google Analytics tracking is correctly implemented on every page of your website. We guarantee that useful data points/properties are collected, providing you and your marketing teams with a comprehensive view of your website’s performance.
Domains and subdomains
For websites with multiple domains and subdomains, cross-domain tracking is crucial for users moving across the website. Our experts ensure that this tracking is correctly implemented across all your domains, giving you a better understanding of your digital ecosystem.
Account / Property
We ensure that your Google Analytics account structure is correctly configured. Our team also verifies that user permissions are set up properly, preventing accidental data corruption. Data is correctly filtered, ensuring users only see the data relevant to them.
Event and conversion tracking
Proper event and conversion tracking is essential for measuring the success of your marketing efforts. We set up and verify event and conversion tracking, enabling continuous ROI measurement for your digital marketing efforts.
- Filling out a form
- Downloading an ebook or guide
- Watching a video
- Making a purchase
Site search configuration
Internal site search tracking is often underutilised. We ensure you track what users are searching for on your site, allowing you to prioritise content and adjust site navigation accordingly. This data offers valuable insights.
Understanding the synergy between various digital marketing channels is critical. We provide accurate attribution tracking, allowing you to see how every channel works together to drive traffic and conversions. This comprehensive approach reveals opportunities for improvement.
- Organic search
- Paid search
- Social media
- Email marketing
Project plan and roadmap
Our work doesn’t end with the audit. We create a prioritised task list and roadmap for implementation according to your business needs, offering a comprehensive design solution. Our experts can collaborate with your internal team or handle implementation in-house, ensuring ongoing maintenance and actionable insights for your marketing efforts.
From Google Analytics audits to comprehensive tracking solutions, we’re here to help your business thrive. We’re more than just specialists; we’re your partners in growth.