Case study

Enhancing digital web experiences for Asia’s high-impact social investment funders’ network.

The client.

AVPN is a market leader in social investment which encompasses philanthropy and venture philanthropy. With offices in 16 locations throughout Asia, AVPN serves to integrate corporations and organisations with social enterprise platforms. The main website serves as a platform to connect, learn and lead for all matters pertaining to social investment. Currently, they have 615 members which are active in 34 markets and have successfully listed over 380+ deals.

The challenge.

We were tasked with revamping, redesigning and developing not only the main AVPN website but also several landing pages and microsites during a period of 6 months. The main objective of the platforms was to showcase AVPN as the market leader in all areas involving social investment. The site designs also needed to be highly engaging to increase user interaction with the respective platforms and content.

The solution.

Utilising our UX & UI team’s expertise we initiated the web design and development by using a customer experience framework, beginning with an audit phase where we researched competitor websites and interviewed key users and stakeholders. This enabled us to develop detailed user personas and create multiple user journey flows. Low-fidelity design prototypes were generated from which high-fidelity designs were executed for client approval prior to proceeding with the development phase of each site. Detailed instructional documentation was created to assist the AVPN team with editing content directly once each site was handed over. Alongside the main AVPN website, this detailed CX, UX and UI process was repeated for 6 web platforms which included the Asia Gender Network, Philanthropic Pooled Funds, Policy Leadership and the AVPN & Moody’s Foundation page.

The results.

In the 6 months since we commenced our engagement with AVPN, we have developed 6 fully integrated platforms, not including the main website revamp. The average time taken for us to develop a landing page and microsite was 6 weeks from brief to launch and our team has worked on as many as 5 landing pages concurrently at one point. We continue to work together with AVPN as their trusted partner for all web related platform development.

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Admiral Digital has become a go-to resource for us around websites. They have been responsive, accommodating, and they have sought to understand the needs of our website users. As a result, the insights they provide and the recommendations they make are strategic and effective. We definitely feel that we get value for money.

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