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Case study

Design and build a web platform that
drives sales.



Industry sector

Pet Food

Geographic scope

Southeast Asia

Services provided

Website Development

The client.

Petchef was founded with the purpose of feeding cats and dogs across Singapore & Malaysia with great and healthy food. The company provides human-grade, quality pet food to pet owners on a weekly basis through an online subscription model. Food is delivered to every owners’ doorstep, making life easier and pets healthier and happier!

The challenge.

Petchef has been growing fast and challenged the admiral.digital team to rethink their on-site user experience with a main focus on improving customer acquisition efficiency leading to more online sales.

The solution.

The admiral.digital team started off with a UX and technical audit of the existing website. The insights collected, were presented to the Petchef team and functioned as the foundation of a new CX strategy. A strong focus on customer personas, user journeys and detailed sales funnels led to detailed wireframes and designs. Upon approval of the new website designs, the admiral.digital team rebuilt the website using a simple and light tech stack (WordPress / Elementor). The Petchef team was trained on the management of the website and all assets, including hosting, domain and analytics accounts, were handed over.

The results.

The admiral.digital team delivered a fully optimised web platform in less than 12 weeks including a new design and a progressive customer onboarding app.

With an increase in efficiency of close to 78% compared to the original platform, the new website and progressive web app had a direct impact on Petchef’s bottom-line.

Why admiral.digital?
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User-centered design and solutions​

Development of best-in-class, user-centric solutions creating real business value.

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Customer Experience Specialists Optimise Conversion

Our CX/UX/UI specialists ensure conversion rates are optimised at all stages of the user journey funnel to deliver bottom line results.

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User Friendly Technology Stacks

We keep things simple and do not overcomplicate technology stacks when there is no need to.

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Research and Data Driven​

We build online platforms using insights and real customer data points. We do not make assumptions.

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We design and build end-to-end digital platforms in a matter of weeks.

Have a project in mind?

Our promise is digital customer experiences that deliver results. Let’s get to work.

99co admiral digital

Kuala Lumpur


22-12 Q Sentral,
Jalan Stesen Sentral 2,
50470 Kuala Lumpur,



121A Kohimarama
Rd Kohimarama,
Auckland 1071,
New Zealand



68 Circular Road #02-01,
049422 Singapore



Verbindingsdok – Westkaai 18 / 01,
2000 Antwerp, Belgium

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