Case study
Integrated e-commerce engagement improving customer acquisition cost and customer lifetime value through high-performance digital marketing, marketing automation and optimised platform experiences.
Malaysia
Home & Living
Malaysia & Singapore
Marketing Automation
Design
Copywriting
Conversion Rate Optimization (CRO)
Performance Marketing
Front-end Development
Tracking & Analytics
Sonno is Malaysia’s leading direct-to-consumer mattress brand, It was founded in 2017 with the mission of helping people sleep well and live better. It’s a well known fact that good mattresses are overpriced due to the traditional showroom buying process, however, Sonno rose to the stage as a leader in quality mattresses at affordable rates primarily through their direct-to-consumer approach with no middlemen or retail stores.
With the aim of driving revenue growth across product categories and markets, Sonno required a marketing and technology partner to refine their existing CRM strategy, optimise website conversion rates and manage their performance marketing.
An end-to-end user-journey based approach that delivers results. admiral.digital took control of all paid acquisition and performance marketing activities mainly focusing on Google, Facebook and Instagram inventory. A solid customer acquisition and customer activation strategy was implemented supported by a personalised content approach. Prospecting audiences fed into remarketing audiences that led to a well optimized website platform. Ongoing conversion optimisation of the on-site user journey through A/B tests using Google Optimize resulted in significant increases in transactions. Focusing on marketing automation and CRM allowed for higher lead-to-buyer conversion rates as well as higher customer lifetime values over time.
The results.
We have been operating as an embedded extension of the Sonno team for more than 4 years. Through ongoing optimisation, customer acquisition cost decreased by 53%, onsite conversion rates increased by 92% and revenues continued to grow 2x year over year. Admiral Digital operated as an advisor and consultant on e-commerce and business strategies while taking the lead in executing high-performance marketing and technology that delivered results.
52%
Decrease in customer acquisition cost
92%
Conversion Rate Optimisation success rate
300%
Increase in weekly paid sales volume (MY)
400%
Increase in weekly sales volume (SG)
1,643
Customer product reviews
93%
5-star customer reviews
Fabio Miceli
Founder
CRM Experts - Marketing Automation Specialists
We deliver highly customised Marketing Automation structures in line with business strategies to deliver results.
High-performance, Results Driven
We leverage data and insights to execute performance marketing campaigns that deliver results.
Customer Experience Specialists Optimise Conversion
Our CX/UX/UI specialists ensure conversion rates are optimised at all stages of the user journey to deliver bottom line results.
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