A brand is more than just a logo or a tagline; it’s the embodiment of a brand’s vision, mission, values, and the promises made to your customers. Your brand needs to build a meaningful relationship with your customers that not only distinguishes itself in the market but also leaves a lasting impression.
Developing a brand strategy for our clients
At admiral.digital, we have a clear brand strategy process that enables us to build a brand from the ground up and ensure it’s positioned for success.
01
Brand discovery
By conducting research, interviews, and reviewing existing product, brand, and customer insights, we define your brand challenges, goals, and objectives.
02
Brand story
We work with you to define and articulate your brand story–is there an inspiring and innovative brand or product creation story surrounding the genesis of your brand that can be used to create unique points of difference or distinction?
03
Brand manifesto
We outline what lives at the very core of your brand and makes it unique. Your brand’s purpose, vision, mission, essence, and values articulate why your brand exists, where your brand is going, how you’re going to get there, and the principles that guide everything you do.
04
Customer segments and personas
Understanding your target audiences and creating brand personas enables us to develop comprehensive brand campaign strategies; from a brand launch strategy to a brand awareness strategy, to an acquisition strategy.
05
Brand narratives
We create a brand messaging strategy mapped against each stage of your customer’s journey down the marketing funnel; from the first point of contact to repeat purchase. We do this by articulating the unique, distinguishing, and appealing stories your brand has to tell to current or potential customers.
06
Brand content strategy
Knowing our brand narratives and brand messaging strategy, we’re then able to craft a unique content strategy that connects with your audience across marketing channels.
07
Brand creative strategy
Your brand guidelines, combined with the information outlined in your brand strategy manifesto guide your brand creative strategy. This enables you to design compelling creative campaigns that resonate with your audience and elicit the desired response from them.
