12 months

Market leadership in Malaysia after 12 months

4.3x

Increased total daily orders with 4.3x while maintaining profitability on marketing spend

12 months

Market leadership in Malaysia after 12 months

4.3x

Increased total daily orders with 4.3x while maintaining profitability on marketing spend

Client

Flower Chimp

Flower Chimp is Southeast Asia’s leading online flower -and gifting platform with presences across the region. The team allows customers to send stylish flower gifts in just a few clicks. Valuing unique freshness, superior flower quality and competitive value, customers have been rating their service 9.4 / 10 over the last years.

Sector

Expertise

eCommerce
Performance Marketing, Strategy & Planning
Challenge

Drive customer acquisition through highly targeted paid media efforts. Increase Flower Chimp’s daily orders while maintaining ROI efficiency across inventory. Scale and outperform the competition across markets.

Team Integration

Operate as an extension of the Flower Chimp marketing team.

Assigning one full-time, senior performance marketing consultant operating as an extension of the Flower Chimp marketing team reporting to their COO directly. Highly efficient setup by eliminating account servicing / managing layers. Integrated consulting to drive bottom line impact.

Our Approach

How We Did it

01

Audit and strategic research

Better understand the status quo of all acquisition efforts while identifying missed opportunities across channels. Execute a user journey-based targeting plan in combination with highly detailed keyword research of +50,000 relevant long tail keyword combinations. Plan for an integrated, cross channel, audience approach while mapping out the technical implementation required

02

Build

Re-build account, campaign and targeting structures across channels with a strong focus on granularity and long tail micro targeting. Apply Admiral Digital’s campaign building tools to ensure 100% coverage across inventory. Focus on detailed ad copy optimization in line with user journey stages and produce a base of creatives.

03

Test

Launch new campaign structures with minimum bids and budgets getting a sense of performance per channel and audiences. Understand where immediate potential lies versus inventory that will need optimization.

04

Scale

Scale good performing inventory to a maximum cost per conversion and target ROI. Increase volume by focusing on lost impression shares, suggested costs per click and cross channel conversion rates.

05

Optimize ongoingly

Improve scale of overall account inventory why excluding non-performing assets aggressively. Optimize best key performance drivers using a daily optimization schedule

06

Real-time reporting

Set up real-time, cross channel dashboards using basic data warehouse solutions.

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Discover how we increased orders by 4.3x for Flower Chimp and made Flower Chimp one of the leading flower delivery platforms in Asia. Download a copy of the case study now.

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