Operate as an extension of the Flower Chimp marketing team.
Assigning one full-time, senior performance marketing consultant operating as an extension of the Flower Chimp marketing team reporting to their COO directly. Highly efficient setup by eliminating account servicing / managing layers. Integrated consulting to drive bottom line impact.
How We Did it
Audit and strategic research
Better understand the status quo of all acquisition efforts while identifying missed opportunities across channels. Execute a user journey-based targeting plan in combination with highly detailed keyword research of +50,000 relevant long tail keyword combinations. Plan for an integrated, cross channel, audience approach while mapping out the technical implementation required
Re-build account, campaign and targeting structures across channels with a strong focus on granularity and long tail micro targeting. Apply Admiral Digital’s campaign building tools to ensure 100% coverage across inventory. Focus on detailed ad copy optimization in line with user journey stages and produce a base of creatives.
Improve scale of overall account inventory why excluding non-performing assets aggressively. Optimize best key performance drivers using a daily optimization schedule
Set up real-time, cross channel dashboards using basic data warehouse solutions.