Integrated consulting to drive bottom line impact.
Assigning two full-time, senior performance marketing consultants operating as an extension of the MoneySmart marketing team reporting to their Head of Digital Marketing directly. Integrated consulting to drive bottom line impact. Weekly strategic on-site sessions in combination with weekly conference calls and daily update emails
How We Did it
Audit and strategic research
Understand the financial portfolio MoneySmart offers across verticals and map all services against individual audiences and personas. Create an overview of all existing accounts to collect meaningful insights around user behavior and performance, while identifying opportunities for scale. Use all the above research to create a performance marketing strategy driven by detailed search intentions, micro audiences fed to accounts from an internal DMP and highly granular campaign structures.