Performance marketing driving bottom-line results.
We are among the top 3% of companies recognised as a Google Premier Partner in Malaysia.
We are a results-driven
performance marketing agency
Whether you’re looking to build awareness for your brand, increase engagement with your target audience, acquire new leads, drive sales, or increase the lifetime value of your customers, the team of performance marketing specialists at admiral.digital is here to help.
We focus on understanding audiences and devising strategies that facilitate frictionless experiences through all stages of the customer journey. We are guided by data and results, executing campaigns and optimising in real-time to fine-tune performance marketing channels, adjust audience targeting, and scale budgets responsibly to achieve maximum results.
Channels we master.
How do we drive results as a performance marketing company?
01.
Assumption-free performance marketing management guided by data and results
We do not predict what will work. We do not guess or estimate which performance marketing channel or user audience will drive results. Our approach is free from assumptions and guided by data and results.
We are channel-agnostic. Every media channel has a role to play across the customer journey. There is no one size fits all.
We operate independently. We receive free incentives from larger publishers. We spend media dollars where it really makes a difference.
02.
Real-time optimisation and performance-based budget reallocation
We constantly test, learn, and refine. We do not commit to fixed audiences when running performance marketing campaigns.
We optimise budgets based on results. We scale up what performs and scale down what does not. We will not commit to fixed budgets per audience or channel without
first understanding performance.
03.
First-party data and owned audiences are your strategic assets.
We ensure our clients control the relationship with their audience by owning media accounts and the respective tracking pixels.
Together, we build audiences over time, focusing on converting intangible, unknown cookie-based audiences into tangible, known first-party customer data. Our proprietary Customer Data Platform (CDP) enables a single customer view of your most valuable asset.
We activate strategic marketing across platforms and channels. We invest in acquiring a touchpoint with a future customer only once.
Work with our performance marketing team
Awareness
Acquisition
Activation
Retention
Performance Marketing KPI
VALUE
- Cost per view
- Cost per impression
- Cost per click
- Engagement rate
- Cost per reach
- Cost per lead
- Cost session
- Cost per messenger sign-up
- Cost per account
- CAC (cost per acquired customer)
- Revenue per first time customer
- Lead-to-buyer ratio
- Customer return rates
- Orders per customer
- Customer lifetime value
Performance Marketing KPI
Awareness
Acquisition
Activation
Retention
VALUE
Awareness
- Cost per view
- Cost per impression
- Cost per click
- Engagement rate
- Cost per reach
Acquisition
- Cost per lead
- Cost session
- Cost per messenger sign-up
- Cost per account
Activation
- CAC (cost per acquired customer)
- Revenue per first time customer
- Lead-to-buyer ratio
Retention
- Customer return rates
- Orders per customer
- Customer lifetime value
What our clients have to say.
David Harling
Managing Director
Tom Wheeler
Founding Partner
We’re not just media buyers - we are performance marketers
Media Buying
Performance Marketing
No assumptions – data is always right
- Pre-defined audiences
- Pre-defined communication and messaging
- No feedback loop between creative and performance
- Does not assume performance in advance
- Decisions based on performance data independently of personal preferences and past experiences
Real-time and integrated account management
- Weekly reporting
- Slow account management structures
- Slower response time
- Experts handling the accounts operate as direct partner consultant. Daily performance reporting.
- Daily / hourly optimization 100% dedicated to one account
User journey integration and micro audiences
- Focus on awareness efforts and metrics
- No ambition to integrate with bottom line tracking
- Covers all aspects of the customer journey
- Key objective is bottom line impact through revenue
Channel agnostic and integration with CRM
- Channel preferences based on side agreement KPI
- No tracked connection between paid media and CRM automation
- Channel agnostic – no side KPI in place
- End to end user journey integration from awareness all the way through to returning customers
Bottom line impact and cohort-based analysis
- Optimize for top of the funnel vanity metrics
- Lack of insights around revenue impacts
- Focus on metrics that matter – CPL / CPO / CIR
- Focus on revenue and ROAS
Team integration and full transparency
- Media agency <> client relationship
- Team integration and full transparency
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Other Services We Offer
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